"By not being aware of having a shadow, you declare a part of your personality to be non-existent. Then it enters the kingdom of the non-existent, which swells up and takes on enormous proportions. When you don’t acknowledge that you have such qualities, you are simply feeding the devils. In medical language, each quality in the psyche represents a certain energic value, and if you declare an energic value to be non-existent, a devil appears instead….” C. G Jung